Manage consent and opt-outs
Opt-in rules, statuses and automatic STOP handling.
Every contact carries a consent status: opted in, not set, or opted out. Marketing campaigns only reach opted-in contacts, and a customer texting STOP is opted out automatically. You never have to enforce this by hand; Transket applies it at send time.
WhatsApp requires businesses to obtain opt-in before sending marketing messages. Transket tracks a consent status on every contact and enforces it automatically when a campaign sends.
The three statuses
| Status | Meaning | Marketing campaigns |
|---|---|---|
| Opted in | Contact agreed to receive messages | Included |
| Not set | No recorded decision | Excluded from marketing |
| Opted out | Contact asked to stop | Always excluded |
How consent gets recorded
- Import: map a consent column when importing a list that opted in elsewhere. See Import contacts from a CSV.
- Manually: edit a contact and set the status, for example after a verbal opt-in at the counter.
- Automatically: replies like STOP or UNSUBSCRIBE set the contact to opted out immediately. The Consent management page logs every change with source and timestamp.
Review the full audit trail under Contacts, then Consent management. It is useful for compliance questions and for spotting a campaign that triggered a wave of opt-outs.
Common questions
A customer opted out by mistake. Can they come back?
Yes. If they message you asking to resume, set their status back to opted in from their contact page; the change is logged with you as the source.
Does a purchase count as opt-in?
No. A transaction lets you send utility updates about that order, but marketing needs explicit consent.
What should my opt-in look like?
A clear yes to receiving WhatsApp messages from your business: a checkbox on a form, a keyword reply, or a recorded verbal agreement. Keep evidence of when and how.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.