WhatsApp settings and business profile
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Updated: Mar 23, 2026
Your public profile, display name and number health.
Quick answer
Settings, then WhatsApp settings holds everything about the connected number: the public business profile customers see, your display name, and the number’s health (quality rating, messaging limit, connection status).
Where to find it: Settings, then WhatsApp settingsOpen page
Business profile
What customers see when they tap your name in WhatsApp: logo, description, category, address, email, website and hours. Complete profiles earn more trust, and fewer "who is this?" blocks on first contact.
Display name
The name shown alongside your number. Changes go through a short Meta review; keep it matching your real brand to pass quickly.
Number health
- Quality rating: green, yellow or red, based on customer feedback. See Messaging limits and quality rating.
- Messaging limit: your current business-initiated tier.
- Connection status: whether the number is live on the Cloud API.
Tip Check this page after every large campaign. A quality dip shows here first, before it turns into a lowered limit.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.