Read campaign analytics
The delivery funnel, what each number means, and common failure causes.
Open any campaign to see its funnel: sent, delivered, read, replied, failed. Read is undercounted (some people disable read receipts), replied is the strongest signal, and every failure carries a reason you can export.
Open any campaign to see its funnel. Use the date-range selector on the Campaigns overview to compare periods.
| Metric | Meaning |
|---|---|
| Sent | Accepted by WhatsApp for delivery. |
| Delivered | Reached the customer’s device. |
| Read | Opened (blue ticks). Customers who disable read receipts count as delivered. |
| Replied | Sent a message back: the strongest engagement signal. |
| Failed | Could not be delivered; each failure carries a reason. |
Why messages fail
- The number is not on WhatsApp, or the account was deleted.
- The customer’s per-user marketing limit was hit: WhatsApp caps how many marketing messages a person receives across all businesses.
- Your quality rating dropped and the send exceeded the reduced limit. See Messaging limits and quality rating.
Export the per-recipient report as a CSV for reconciliation: every contact with status and failure reason.
Common questions
Is a low read rate always bad?
Not necessarily. Read undercounts because some customers disable read receipts. Judge trends over campaigns, not one absolute number.
Where do replies land?
In the inbox, like any customer message. Their reply also opens a 24-hour window, so agents can chat freely.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.