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Send your first broadcast

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Updated: Mar 23, 2026

From template to audience to send, end to end.

Quick answer

Go to Campaigns, select New campaign, pick an approved template, fill its variables, choose an audience with filters, send a test to yourself, then send now or schedule. You need one approved template and opted-in contacts first.

Where to find it: Campaigns, then New campaignOpen page

A campaign sends one approved template to a chosen audience. Before you start, make sure you have:

The Campaigns overview: every campaign with status, delivery numbers and the date-range selector.
The Campaigns overview: every campaign with status, delivery numbers and the date-range selector.

The seven steps

  1. 1Go to Campaigns and select New campaign.
  2. 2Name it. The name is internal only, so be descriptive: "June restock, VIP list".
  3. 3Pick the template. Only approved templates are offered. The preview shows exactly what customers receive.
  4. 4Fill the variables. Map each {{1}}-style placeholder to a contact field (like first name) or a fixed value.
  5. 5Choose the audience. Filter by tags, consent and custom fields; the live count updates as you refine. Opted-out contacts are excluded automatically.
  6. 6Send a test to your own number and check it on a real phone.
  7. 7Send now or schedule a date and time.

Once sending starts you can watch delivery numbers move on the campaign’s analytics page. What each number means: Read campaign analytics.

Tip First campaign? Send to a small tag (say, 20 contacts) before the full list. A typo costs a lot less at that size.

Common questions

What will it cost?

One marketing conversation per recipient, priced by their country. Audience size times your per-conversation rate is a good estimate; the rate card is in your Wallet. See How conversation pricing works.

Why is the recipient count lower than my filter match?

Opted-out and consent-not-set contacts are removed automatically, and duplicates collapse to one send per number.

Can I stop a campaign after sending starts?

You can cancel what has not gone out yet; messages already accepted by WhatsApp cannot be recalled. Scheduled campaigns can be edited or cancelled freely before the start time.

Still stuck?

Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.

Contact support