Audiences and scheduling
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Updated: Apr 27, 2026
Target with tags and filters, schedule sends sensibly.
Quick answer
Build the audience from tags, consent and custom-field filters; the recipient estimate updates live. Send now or schedule in your organisation’s time zone. Scheduled campaigns can be edited or cancelled any time before the send starts.
Building the audience
- Combine tags, consent status and custom-field filters: for example tag
vip, opted in, city "Toronto". Set these up first in Tags and custom fields. - The estimated recipients count updates live as you add criteria.
- Exclusions always win: opted-out contacts never receive marketing, whatever the filters say.
Scheduling
- Send now, or pick a date and time in your organisation’s time zone.
- Scheduled campaigns are listed with a Scheduled status and can be edited or cancelled any time before the send starts.
- Mind your messaging limit: if the audience exceeds your 24-hour business-initiated limit, delivery continues automatically once the window rolls over. See Messaging limits and quality rating.
Tip Mid-morning and early evening sends tend to be read fastest, but your own campaign analytics beat any rule of thumb. Check read rates by send time after a few campaigns.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.