Segment conditions and operators

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Updated: Oct 30, 2026

Fields, operators, All/Any groups and how to combine them.

Quick answer

Each condition is a field, an operator and a value. Conditions sit in groups: inside a group, contacts must match All or Any of the rows. Add a second group to combine groups, for example (Country is India or UAE) and Tags has any of Wholesale.

Where to find it: Contacts, then Segments, then Create segmentOpen page

Fields you can use

The field picker has two sections. System fields: Name, Email, Phone number, Source, Country, Tags, Consent status, Last active, Last campaign engagement and Created date. Custom fields: the fields your organisation has set up. See Tags and custom fields.

Source options: Manual, Imported, Organic and CTWA.
Consent status options: Opted in, Opted out, Pending and Unknown.
Last campaign engagement options: Opened, Clicked, Replied and No engagement.

Operators by field type

Field type	Operators
Text	is, is not, contains, does not contain, starts with, ends with, is empty, is not empty
Email	is, is not, contains, ends with, is empty, is not empty
Phone	starts with, contains, is empty, is not empty
Number	is, is not, greater than, less than, is between, is empty, is not empty
Date	is on, is before, is after, is between, in the last, in the next, more than ago, is empty, is not empty
Choice (Source, Country, Last campaign engagement)	is, is not, is any of, is none of, is empty, is not empty
Tags	has any of, has all of, has none of, is empty, is not empty
Consent status	is, is not, is any of
Yes/No	is Yes, is No

in the last, in the next and more than ago take a number plus days, weeks or months.
is between takes two values: two numbers or two dates.
is empty, is not empty and Yes/No operators need no value.

Groups: All and Any

1In a group, set Contacts match All of (every row must match) or Any of (one row is enough).
2Select Add condition to add rows to the group.
3Select Add group to start a new bracket.
4With two or more groups, set Include a contact when it matches All / Any of the groups below.

Tip If an All group has two is rows on the same choice field, such as Country is India and Country is UAE, nobody can match. The builder suggests is any of instead.

Common questions

Is text matching case sensitive?

No. Text, email and phone comparisons ignore upper and lower case.

What happens to a half-finished row?

A row without a field is ignored. The segment saves once at least one condition is complete.

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