Use segments in campaigns and ads
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Updated: Oct 30, 2026
Reuse a saved segment as an audience, and how consent applies.
Quick answer
Segments are built to be reused across contacts, campaigns and ads. Because a segment stores only its rule, the audience is worked out when you use it, and consent is always re-checked on the actual send.
Where to find it: Contacts, then the Segments tabOpen page
In campaigns
Build the segment once, then target the same audience whenever you send instead of rebuilding filters each time. How campaign audiences and scheduling work is covered in Audiences and scheduling.
- A Dynamic segment picks up contacts who match at the time of use.
- A Static segment sends to the exact list frozen on its date.
- Opted-out contacts never receive marketing, whatever the segment rule says.
In Click-to-WhatsApp Ads
- 1In Ads, start creating an ad.
- 2On the audience step, under Who should see this ad, choose a saved segment.
- 3Optionally turn on lookalike to reach new people similar to the segment.
- 4The review step shows Saved segment with its name and contact count.
Tip Add Consent status is Opted in to a segment meant for marketing, so the match count you see is close to the number you can actually reach.
Common questions
If I delete a segment, does it affect contacts?
No. Deleting removes the saved rule only.
Why is my send smaller than the segment count?
Consent is checked again at send time, so contacts who are not opted in are left out of marketing sends. See How Unified Consent Management works.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.