How Unified Consent Management works
Consent cards, the four consent statuses and the channels consent comes from.
Transket asks contacts for permission with a consent card on WhatsApp, records their answer as a consent status, and keeps one record per contact whichever channel they came from. Every change is logged, and consent is checked again on every send.
Unified Consent Management brings opt-ins from all your channels into one place. The basics, such as how opt-outs block marketing, are in Manage consent and opt-outs. This article explains the moving parts underneath.
The consent card
A consent card is a WhatsApp message asking the contact if they want to hear from you. It explains what they will receive, tells them they can reply STOP at any time, and links to your privacy policy. The contact answers with a button: Yes, I agree or No thanks.
The four statuses
| Status | What it means |
|---|---|
| Opted in | The contact tapped Yes, I agree. |
| Pending | A consent card was delivered but the contact has not answered yet. |
| Opted out | The contact tapped No thanks, replied STOP or UNSUBSCRIBE, or marked you as spam or blocked you. |
| Unknown | No consent card has been sent to this contact yet. |
Where consent comes from
Each consent decision is tagged with the channel it came through, so you can compare sources later in consent analytics:
- Chat Inbox: contacts who started a conversation with you.
- Bot: contacts captured through your bot.
- CTWA: contacts from Click-to-WhatsApp Ads.
- Import: contacts added from a file. See Import contacts from a CSV.
Consent and sending
Consent is a first-class condition in segments, and any send re-checks consent separately. A segment that matches an opted-out contact does not make them reachable for marketing.
Common questions
Does Transket make my business legally compliant?
Transket records and enforces the consent decisions your contacts make, and keeps a log of every change. Whether that meets the rules in your market is for you and your advisers to decide.
What is the difference between Pending and Unknown?
Pending means a card was sent and is waiting for an answer. Unknown means no card has been sent at all.
Where do I see who changed status and when?
In the consent audit log at the bottom of the Consent tab.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.