What are WhatsApp Flows?
Structured, in-chat forms, and when to use one instead of a bot.
Flows are multi-screen forms that open inside WhatsApp: the customer taps a button, fills a few screens, and the answers land back in the conversation. Use a flow when you need structured answers; use the bot when you need conversation.
Where a bot converses, a flow collects structured answers: a name, a choice of slot, a rating, an address. The customer never leaves the chat.
Good uses
- Lead capture: name, email, interest, budget in one pass.
- Bookings: pick a service, a date and a time slot.
- Feedback: a rating plus an optional comment after an order.
- Registrations: event sign-ups with confirmation.
How customers get one
Flows are attached to a button: on a template (so a campaign can carry a flow) or sent from the inbox during a conversation. The customer taps, fills the screens, submits, and the answers land back in the conversation and on the contact’s activity.
Common questions
Flow or bot: which should I use?
Flow when the answers are structured (dates, choices, contact details). Bot when the customer needs answers or help in their own words. They combine well: the bot can hand a booking to a flow.
Do flows work on every phone?
Flows are a native WhatsApp feature and work on current WhatsApp versions on Android and iPhone, no extra app needed.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.