Smart Controls: automatic campaign and consent rules

Controls are grouped into sections: Campaigns, Templates, Account health and Contacts and consent. Each control has a switch. When a control is on, select the arrow next to it to open its settings. Every change saves straight away.

Smart retry

Sometimes Meta holds back a marketing message instead of delivering it. Smart retry sends it again later. Settings:

• Retry after: 24 hours or 48 hours. Meta recommends waiting at least 24 hours.
• Max retries: 1, 2 or 3.
• Apply to: Schedule and launch, Excel campaigns and Automated campaigns. Automated is off by default, because time-sensitive messages like cart reminders may not make sense a day later.

Utility template guard

Meta can move a utility template to the marketing category. The guard watches for this. Under When Meta plans a change, choose Alert and pause or Alert only. With pause, pick which campaign types to pause: Scheduled campaigns, Excel campaigns, Automated campaigns. Under Notify, in-app alerts are always on and Email is optional; Recipients can be Admins, Owner only or All users.

Auto opt-out sync

• When a contact stops marketing in WhatsApp, they are skipped in all marketing campaigns. This part is fixed.
• When a contact resumes marketing, choose Add back automatically or Ask me first. With Ask me first, a banner shows how many contacts resumed, with Review and Add back buttons.
• Use opt-out keywords: contacts who reply with your opt-out keywords, like STOP, are handled the same way. Manage keywords opens Conversation settings.
• Daily summary of opt-outs: an optional notification.