Read the Ads Manager dashboard
KPIs, the ads table, statuses, and how to pause, resume or duplicate ads.
The Ads Manager dashboard shows four KPIs at the top and a table of every ad below it. Use the action icons on each row to pause, resume, view results, duplicate, or edit and delete drafts.
The KPI cards
| Card | What it shows |
|---|---|
| Total spend | What the ads in view have spent. |
| Conversations started | WhatsApp chats opened from your ads. |
| Cost per conversation | Total spend divided by conversations started. |
| Leads captured | Leads recorded from those conversations. |
The KPIs follow your search and status filter, so filtering to one status shows the totals for just those ads.
The ads table
Each row shows the ad, its status and metric columns: Impressions, Clicks, CTR, Conversations, Spend and Budget. Use the column settings at the end of the header row to hide or reorder columns. Use the search box, the status filter and the date range to narrow the list, and the sync button to refresh from Meta.
Statuses and actions
| Status | What you can do |
|---|---|
| Active | Pause ad, View results, Duplicate. |
| Paused | Resume ad, View results, Duplicate. |
| Pending (in review with Meta) | View results, Duplicate. |
| Rejected | View reason, then Fix and resubmit. |
| Draft | Edit draft, Duplicate, Delete draft. |
If your ad account balance is low or empty, a banner appears above the table with an Add funds button. See Ad account balance and funds.
Common questions
Why do some cells show a dash?
The ad has no data for that metric yet, for example a draft or an ad still in review.
Does pausing an ad delete it?
No. A paused ad keeps its results and can be resumed at any time.
Where do I see the chats an ad started?
Open the ad with View results. See Conversations from your ads.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.