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Click-to-WhatsApp ads: connect your Meta ad account

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Updated: Nov 10, 2026

What CTWA ads are, what you need, and how to link your Meta assets.

Quick answer

A Click-to-WhatsApp (CTWA) ad is a Facebook or Instagram ad that opens a WhatsApp chat with your business when someone taps it. To run them from Transket, open Ads Manager, select Connect Meta account, log in with Facebook, pick your Meta assets and clear any flags on the Connection health screen.

Where to find it: Ads ManagerOpen page

Ads Manager lets you create, publish and track CTWA ads without leaving Transket. Every click opens a chat that lands in your Team Inbox, so your team (and any automation you set up) can reply straight away.

What you will need

  • A Facebook Page for your business.
  • A Meta ad account with a valid payment method.
  • Your WhatsApp Business number linked to that Page.

Connect your account

  1. 1Open Ads Manager and select Connect Meta account.
  2. 2Log in with Facebook and review the permissions Transket asks for: Manage your ads, Manage your Pages, Manage WhatsApp Business and Access Business assets. Select Continue.
  3. 3In Choose your Meta assets, pick your Business Manager, the Ad account (billed for spend), the Facebook Page and the WhatsApp number (ad destination).
  4. 4Select Connect assets. Transket runs a few checks and shows the Connection health screen.
  5. 5If every asset shows Connected, select Go to Ads Manager.

Clearing connection health flags

Any asset that fails a check shows Action needed with a short explanation and a button to fix it on Meta. Fix the issue, then select Retry check (or Retry all checks). You can also select Skip for now and come back later, but ads may stop delivering until the flags are cleared.

Note Transket only asks for the permissions needed to run and track your ads. Ad spend is billed by Meta to your ad account, never by Transket. See Ad account balance and funds.

Common questions

Can I change the ad account or Page later?

Yes. The asset picker notes that you can change these later in settings.

Is this the same as my WhatsApp Business API connection?

No. Your number is connected once for messaging (see Connect your WhatsApp Business number). Ads Manager links your Meta ad account and Page on top of that so ads can open chats with that number.

Why does it say "Some assets need attention"?

One or more checks failed. Open the connection health view, follow the fix shown on each flagged asset, then retry the check.

Still stuck?

Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.

Contact support