Google Ads (Beta): connect and create campaigns

A tap on the Google ad opens WhatsApp with a starter message ready to send, and the chat lands in the same Team Inbox as your Meta ad chats.

Allowlist access

Transket needs Google's allowlist access for WhatsApp message assets, and requests it for you during setup. Approval usually takes 1 to 2 business days. While it is pending you can build and save campaigns as drafts. Publishing unlocks once Google approves.

Create a campaign

1. 1Campaign: enter a campaign name (internal only) and choose the campaign type, Search or Performance Max. The objective is fixed to Leads.
2. 2WhatsApp number: pick the connected number the ad opens a chat with.
3. 3Starter message: write the message the customer sends (up to 140 characters). Keep Add Transket tracking tag on so each chat can be matched to this campaign.
4. 4Call to action: choose the Button text and an optional short CTA description (up to 90 characters).
5. 5Budget & bidding: set a daily budget (charged by Google), a bid strategy and locations. Search campaigns also need at least one keyword.
6. 6Review & publish: select Publish campaign. Google reviews most campaigns within 1 business day.

How attribution works

Google does not pass ad data into WhatsApp. Transket appends a hidden tag to each campaign's starter message, for example [TK-G01], so incoming chats can be matched back to the Google campaign that sent them.

Analytics

The Google Ads tab shows impressions, clicks, CTR, cost, average CPC, conversations started, leads from messages and cost per conversation, plus a chart of conversations over time, a campaigns table with pause and resume actions, and Chats attributed to Google campaigns.