Create a Click-to-WhatsApp ad

A live preview sits beside each step so you can see the ad and the chat it opens as you build. Continue stays disabled until the required fields on a step are filled in.

Step 1: Creative

• Ad name: internal only, your audience never sees it.
• Format: Single image or video, or Carousel. For a single ad, upload JPG, PNG or MP4 (up to 30 MB) or select Choose from media library. 1080 x 1080 (1:1) is recommended. A carousel needs 2 to 10 cards.
• Primary text: shows above the image. 125 characters is recommended. Avoid excessive capitals and special characters, or Meta may reject the ad.
• Headline: up to 40 characters.

Step 2: WhatsApp opener

• Welcome message: sent automatically when someone opens the chat from your ad.
• Call to action: optionally add a Visit website or Call phone number button under the greeting.
• How customers start the chat: choose a Pre-filled message (ready in the customer's composer, so one tap starts the conversation) or up to 3 Frequently asked questions they can tap. Meta lets you offer one of these, not both.
• Auto-reply: choose what happens when someone messages, for example a bot or flow, or no automation so the chat waits for an agent. See Set up the AI bot and Build a flow.

Step 3: Audience & placement

Optionally start from a saved segment and turn on lookalike to reach new, similar people. Then choose a Country (required), narrow to cities if you like, and set the age range (18 to 65+), gender and interests. Under Placements, choose where the ad appears across Meta apps. The Audience size gauge tells you whether the audience is very broad, balanced or very specific.

Step 4: Budget & schedule

Set a Daily budget. The minimum is shown under the field, and a warning appears if the budget may be too low for Meta to exit the learning phase. Leave Run continuously until paused on, or turn it off and set a start and end date. The Estimated results panel shows likely conversations per day, monthly spend and reach. Estimates are not guaranteed.

Step 5: Review & publish

Check each section and select Edit to jump back to a step. Select Publish ad. You see Ad submitted for review, and Meta reviews most ads within 24 hours. Delivery starts automatically once approved.