Read commerce analytics
Orders, revenue, products and payment performance from WhatsApp.
Commerce Analytics shows what WhatsApp shopping brings in: orders, revenue, best-selling products, cart abandonment, inventory and payment performance. Pick a date range at the top, select Export Report to download it, or Refresh for the latest numbers.
Date range
Choose Today, Yesterday, Last 7 Days, Last 30 Days (the default), Last 90 Days or Custom Range. For a custom range, set From Date and To Date and select Apply; the start date cannot be after the end date.
What each section shows
| Section | Metrics |
|---|---|
| Overview | Orders via WhatsApp, Revenue via WhatsApp, Average Order Value, Active Products |
| Performance metrics | Top Performing Products (share of orders), Cart Abandonment Rate, Inventory Status (In Stock, Out of Stock, Low Stock) |
| Payment Metrics | Payments Created, Total Paid, Paid Amount, Average Payment Value, Total Unpaid, Unpaid Amount, Total Cancelled, Total Failed |
| Payment performance | Payment Completion Rate, Dropoff Rate, Avg Time to Payment |
| Payment Providers | Transactions per provider, such as Stripe and Razorpay, plus WhatsApp Pay for organisations in India |
Where an AI agent sales section is shown, the exported report includes AI agent sales, with confirmed and probable sales in separate columns.
Common questions
Why is everything zero?
No orders or payments have come through WhatsApp in the selected range yet. Try a longer range, or set up your product catalog and payments first.
How is Top Performing Products calculated?
Each product's bar is its share of orders among the top products listed.
Still stuck?
Raise a ticket or chat on WhatsApp. We typically reply within 24 hours.